We map how your business really runs, then engineer one connected system for sales, delivery and finance, so you can take on more clients and hire, without everything landing on your desk. Built to be AI-native from the ground up.
Great people, great work, growing demand, and a business that still runs the way it did at five clients. Usually the business can sell just fine. What holds it back is how the work gets done once the client signs.
Your team sends work back to you because it’s quicker than explaining how it’s done. Every approval, question and decision waits for the founder.
*growth stops at your calendarInstead of celebrating, you start working out where the extra hours will come from, and part of you quietly dreads the next sale.
Client information is spread across all of them, people forget where things are, and half the team avoids the tools the other half relies on.
Work is assigned in messages, then followed up twice to find out if it happened.
*“any update on this?”Quick fixes bolted onto processes nobody designed, and now someone has to maintain those too.
You know the systems need rethinking, but you can’t step back from running the business for long enough to actually do it.
*maybe next quarterThe service businesses that grow well and are worth the most share three things:
The team works from clear processes and connected systems, so growth doesn’t depend on your hours.
How you win clients, deliver and onboard is built into your systems and documented, not kept in anyone’s head.
Your relationships are what win the repeat work, and we make delivery consistent enough that clients are happy to keep renewing.
Most founders we meet already pay for a CRM, a project tool, accounting software and a handful of apps. What’s usually missing is a way of making them all work together.
We configure and integrate what you already have, and only recommend something new when it clearly earns its place. The better your systems connect, the fewer tools, seats and subscriptions you pay for.
You focus on what you do best: the client work, the relationships, the sales.
We do what we do best: building the systems underneath.
Automating a messy process only gives you a faster mess, so every engagement follows the same order.
We interview you and your team, map every workflow from enquiry to renewal, and put a cost on the constraint that’s holding growth back.
We redesign how work flows, then build one source of truth around it: CRM, delivery, integrations and automation where it saves real time.
Your team co-designs the system, we train them in plain language, and leave walkthroughs new hires can use in their first week.
Our team comes from product and engineering in B2B tech. We’ve built B2B software and shipped the integrations that connect it to everything else.
We think like founders and build like engineers.
We start with how your business wins and delivers work, then build systems that are secure, documented and maintainable, so they keep working when something changes.
Native connectors and platforms like Make, n8n and Zapier, configured around your process, documented and monitored so they don’t silently break.
When off-the-shelf won’t do: APIs, webhooks and custom connectors written by engineers, so the tools you rely on can talk to each other, however niche.
One home for every client, project and task, with the right view for every role: the big picture for you, a clear list of priorities for each person on the team.
A pipeline you trust, call notes that become proposals the same day, and a clean hand-off from signed to onboarded.
We document every workflow we build and record short walkthroughs, then give your team a simple structure for writing down the rest of how you work.
Connecting your systems, removing copy-paste admin, and putting AI assistants to work on clean data.
“Our team has spent the last decade building software products in B2B. In software, nothing scales unless it’s designed as a system: every workflow mapped, every tool integrated, every handover defined. When we started working with service businesses, we saw the opposite: brilliant people and great work, held together by the founder’s memory, a dozen disconnected tools and a lot of messages. So we started bringing the discipline we learned in software to service firms: process first, connected systems second, AI where it genuinely pays. The result is a business that runs like clockwork instead of through a group chat.”
A focused conversation about where your operations are breaking, what it’s costing you, and whether we’re the right fit.
A full map of your operation, team interviews, the constraint costed out and a prioritised plan. Yours to keep, and credited towards the build if we go further.
We engineer what the roadmap prioritised, train your team to run it, and stay on as a partner if you want ongoing support.
If you’ve hit the point where something has to change, let’s map where you are today and what it would take to build operations that last.
Book a strategy call It’s a 30-minute call with no sales pitch, and if we’re not the right fit, we’ll tell you. Prefer to write first? Send us a message